Ι ΑΜ ΤΟΟ 25

THE CAMPAIGN

"I am too 25" is the flagship initiative of CERTH’s 25th-anniversary campaign. It aims to bridge the gap between the public and the Center’s core mission through a bold, unified declaration: "I am also 25."

The project features volunteers from all walks of life standing before the lens to share this message, giving a human face to CERTH’s 25 years of growth. Alongside them, our own researchers and staff share stories of scientific breakthroughs and social initiatives that have made a real-world impact. Together, these videos showcase how science serves the community.

By using a minimalist and intriguing slogan, the campaign invites the public to discover the deeper meaning behind the research. The rollout will be hybrid: appearing digitally across social media and a custom microsite, as well as physically in the squares and public spaces of Thessaloniki. This creates a "digital wall of participation," celebrating the community’s role in our 25-year history.

Ultimately, this initiative fosters a deeper bond between society and innovation, leaving a vibrant, personal legacy for this landmark anniversary.